I'M NOT A POWERPOINT CONSULTANT. I'M A REVENUE OPERATOR.
My name is Marcelo Russo. I founded Meu Departamento de Marketing (MDDM) in 2016 and built the Elite Strategic Marketing Method.
I've spent the last 24 years inside agencies and marketing departments, from startup to multinational, from the agency side to the client side. I've led teams of more than 100 people, sat across the table from CEOs of companies generating hundreds of millions in revenue, and seen up close what marketing looks like when it works. I've also seen what it looks like when it doesn't. Most of the time, it doesn't.
MARCELO RUSSO
Marketing should not be comfortable.
It should be profitable.
Likes don't pay the bills. Pipeline does.
THE DAY
EVERYTHING CLICKED.
Early in my career as a fractional CMO, I walked into a Brazilian mid-market company at roughly R$50M / US$10M in annual revenue. Seven marketing tools. None of them talking to each other. Three agencies, two freelancers, one intern running the whole thing. When I sat down with the CEO and asked what their CAC was, he looked at me like I was speaking Mandarin. I asked for LTV by segment. Silence. I asked about the SLA between marketing and sales. Nervous laughter.
That's when something locked in for me, and it hasn't moved since: the problem with mid-market marketing isn't a lack of tools. It's a lack of strategy. It's busywork dressed as progress. Teams shipping campaigns before they know who the campaign is for. Publishing content before there's a position to defend. Buying media before anyone has mapped the buyer journey. That's not speed. That's organized waste.
FROM 2002
TO MDDM.
I started in advertising in 2002. Worked at agencies in Curitiba, Londrina, and São Paulo, including JWT/WPP, where I learned the pressure of delivering creative work under global planning standards. Then I crossed to the client side: marketing and digital transformation roles at XP Investimentos (one of Latin America's largest investment brokerages), BRF Foods (Sadia, Perdigão), Carrefour, and Península Participações (the family office of Brazilian retail magnate Abílio Diniz). In every operation, the pattern was identical: marketing disconnected from revenue, and someone had to reconnect it.
ADVERTISING
& CLIENT-SIDE
2002 →
Agencies in Curitiba, Londrina, and São Paulo, including JWT/WPP. Then marketing and digital transformation roles at XP Investimentos, BRF Foods (Sadia, Perdigão), Carrefour, and Península Participações (Abílio Diniz family office). Same pattern in every operation: marketing detached from revenue.
BW8 MARTECH
PARTNER · 3 YEARS
Partner and Director of Operations for three years. Watched the firm grow from 25 to over 100 employees. That's where I saw, in production, how technology, data, and strategy actually connect when someone orchestrates them with revenue as the scoreboard.
MEU DEPARTAMENTO
DE MARKETING 2016
Founded MDDM (Meu Departamento de Marketing, Portuguese for "My Marketing Department") and built the Elite Strategic Marketing Method. The premise is plain: marketing exists to produce revenue. If it doesn't, it's a corporate hobby, digital wallpaper. I started working with CEOs tired of hearing about engagement and ready to talk about margin and pipeline.
WHAT I
BELIEVE.
Marketing without a line to revenue is organizational vanity. A CEO needs someone who speaks the CEO's language: CAC, LTV, ROAS, contribution margin, qualified pipeline.
Not the operational marketing dialect of likes, followers, and impressions. Likes don't pay the bills. Impressions don't pay the bills. A beautiful organic-reach chart on slide 32 of a 47-page deck doesn't pay the bills. What pays the bills is CAC trending down, LTV trending up, ROAS justifying every dollar deployed, and qualified pipeline filling the funnel.
My expendability is the strongest proof of competence I can offer. If a client still needs me five years from now, I failed. The first thing I do walking into a company is design my exit.
DIPLOMAS DON'T
SELL. METHOD DOES.
Marketing Director Course
Philip Kotler Group · NEXT MBA. Continuing education at the source of modern marketing thought.
Graduate Degree in Marketing
PUC-PR (Pontifical Catholic University of Paraná). Academic foundation in applied marketing.
B.A. in Advertising
Universidade Positivo. Where it all started.
Top 100 Marketing Brazil
Named among the Top 100 marketing professionals in Brazil in 2024 by Revista Cloudez.
Elite Strategic Marketing
Author of the book codifying the method into 33 applicable frameworks for mid-market B2B marketing.
Marketing should not be comfortable.
It should be profitable.
BOOK 30
MINUTES.
Limited slots per month. No commitment, no sales deck. You walk me through the situation, I give you an honest read on where the gaps are.