IMMERSION &
DIAGNOSIS
Full X-ray: marketing, sales, data, positioning, competition. Gap and opportunity mapping using frameworks from McKinsey and Gartner.
METHOD
ELITE
ELITE
STRATEGIC
MARKETING.
An applied system built by Marcelo Russo in 2016, with 33 frameworks adapted from McKinsey, Gartner, Winning by Design, and Deloitte. Not theory. A playbook.
ARCHITECTURE
4 PILLARS
DIAGNOSIS.
PLAN.
EXECUTION.
MEASUREMENT.
PILLAR .01 · DIAGNOSIS
See what no one wanted to look at.
Honest audit: positioning, stack, funnel, SLA, CAC and LTV, data hygiene. No makeup. Everything documented.
PILLAR .02 · PLAN
Strategy fits on one page.
OKRs, budget, roadmap, funnel architecture, operating rituals. A document that gets read, not filed.
PILLAR .03 · EXECUTION
Weekly war room. No folklore.
Marketing and sales in the same room, same funnel, same metrics. Fast decisions. Frequency without strategy is expensive noise.
PILLAR .04 · MEASUREMENT
Revenue is the only master KPI.
Vanity metrics don't pay salaries. Revenue, margin, CAC payback, LTV by cohort. Auditable dashboards.
THE 5 PHASES
DIAGNOSIS TO AUTONOMY
THE 5 PHASES
OF THE METHOD.
Diagnose with data. Plan with strategy. Execute with discipline. Measure with rigor. Exit when the company can run on its own.
IMMERSION &
STRATEGIC
PLANNING
Plan with targets, KPIs, timeline, and budget. Defining ICP, positioning, customer journey, and the SLA between marketing and sales.
IMPLEMENTATION
& EXECUTION
Disciplined execution. Weekly rituals, real-time dashboards, internal team and external vendor governance.
OPTIMIZATION
& SCALE
Data analysis, A/B testing, funnel optimization, CAC reduction, LTV expansion. Scale what works.
TRANSFER &
AUTONOMY
Team training, process documentation, playbooks, and a planned exit. Expendability is the success metric.
FRAMEWORKS
33 BATTLE-TESTED
33 FRAMEWORKS.
CURATED.
APPLIED. PROVEN.
Sources: McKinsey, Gartner, Winning by Design, Deloitte, BCG, Forrester. Adapted to the mid-market B2B reality and applied with discipline.
MDDM
4 PILLARS · 5 PHASES · 33 FRAMEWORKS·MARCELORUSSO.COM.BR/EN·4 PILLARS · 5 PHASES · 33 FRAMEWORKS
EST. 2016