DOES YOUR
MARKETING DRIVE
REVENUE,
OR JUST POSTS
AND DECKS?
Meu Departamento de Marketing (MDDM) is the strategic marketing consultancy founded by Marcelo Russo in 2016. We build marketing that drives revenue for Brazilian B2B mid-market companies with annual revenue between R$30M and R$100M (roughly US$6M to US$20M).
MARKETING
IN THE DARK.
Most CEOs of mid-market companies run marketing without strategy. They hire an agency, approve a post, pay for media, and hope the phone rings. According to Gartner (2025), 84% of organizations are stuck in the Brand Doom Loop: a vicious cycle where marketing fails to prove return, the CFO cuts the budget, and results get worse. The CEO ends up alone at the decision table, simultaneously running finance, sales, and accidental marketing.
HubSpot (2026) reports 78% of companies lose revenue to chronic misalignment between marketing and sales. Marketing budgets have been frozen at 7.7% of revenue for the second consecutive year. The result is cash burn, marketing without ROI, and decisions made on hunches. There's a name for this: busywork dressed as progress. Frequency without strategy is expensive noise.
A STORY YOU
WILL RECOGNIZE.
Early in my career as a fractional CMO, I walked into a Brazilian mid-market company at roughly R$50M / US$10M in annual revenue. Seven marketing tools. None of them talking to each other. Three agencies, two freelancers, one intern running the whole thing, and a CEO who thought marketing was the department that made nice posts.
When I asked what the CAC was, silence. When I asked for LTV by segment, silence. When I asked for the SLA between marketing and sales, nervous laughter. The problem wasn't budget. Wasn't the agency. Wasn't the toolset. The problem was that this marketing operation had no strategic brain. It was running in "post, pray, wait" mode. And that's the reality of 8 out of 10 mid-market companies in Brazil.
MARCELO RUSSO · FRACTIONAL CMO
Marketing
isn't magic.
It's discipline.
You don't need an agency. You need a department. One that operates, measures, and is held accountable by numbers, not by slides.
MY
MARKETING
DEPART.MENT
MDDM is the strategic marketing consultancy founded by Marcelo Russo to solve this gap through a Fractional CMO model. Instead of hiring a full-time CMO at R$40K to R$60K per month in Brazil (salary plus benefits and overhead, roughly US$8K to US$12K), the company brings in a senior executive with 24+ years of experience for the time they actually need, at 50 to 70 percent less cost.
The work follows the Elite Strategic Marketing Method, created by Marcelo Russo in 2016. The logic is straightforward: diagnose with data, plan with strategy, execute with discipline, measure with rigor. And exit when the company can run on its own. The expendability of the consultant is the strongest proof the work succeeded. The day the CEO stops calling is the day the engagement delivered.
- .01 50 to 70% less cost than a full-time CMO
- .02 24+ years of executive experience
- .03 A seat at the decision table
- .04 33 battle-tested frameworks
WHAT MDDM
IS NOT.
Not an agency.
We don't run campaigns or produce posts. We lead the strategy and govern the team that executes.
Not a PowerPoint consultancy.
We don't ship a 47-page PDF and walk away. We implement, train, and transfer ownership.
Not a luxury freelancer.
Marcelo Russo holds a seat on the leadership table, participates in strategic decisions, and is accountable for revenue targets.
Not a dependency.
Every engagement has a defined scope, clear rituals, and a planned exit. My success is measured by my expendability.
EXPERIENCE THAT
PROVES ITSELF
IN PRACTICE.
24+ years in marketing, communications, and digital transformation. Senior roles at JWT/WPP, XP Investimentos, BRF Foods (Sadia, Perdigão), Carrefour, Península Participações (Abílio Diniz family office), and BW8 Martech.
Creator of the Elite Strategic Marketing Method (2016), built on 33 frameworks adapted from McKinsey, Gartner, Winning by Design, and Deloitte. Marketing Director Course with Philip Kotler Group (NEXT MBA). Listed among the Top 100 Marketing Professionals in Brazil (2024, Revista Cloudez). Author of the book Elite Strategic Marketing.
SUBSCRIBE.
THE BOTTOM
LINE ON
MARKETING.
Every edition runs one sharp thesis on marketing, revenue, and leadership. Real data from Gartner, HubSpot, Deloitte, and KPMG. Currently published in Portuguese as "O Ponto Principal" with English summaries on the way.
BOOK A
30-MIN CALL
WITH
MARCELO RUSSO.
Limited slots per month. No commitment, no sales deck. You walk me through the situation, I give you an honest read on where the gaps are.