Marketing
that pays the
bills.
Editorial pieces on fractional CMO strategy, B2B mid-market marketing, and the Brazilian and Latin American context. Written by Marcelo Russo, founder of MDDM.
Live now.
What is a Fractional CMO?
A 2026 guide for mid-market B2B in Brazil and Latin America. Definition, cost, engagement model, and when not to hire one.
May 4, 2026
~10 min read →
Fractional CMO vs marketing agency
The pilot and the engine. Decision tree, side by side. When you need each, when you need both, and the cost of mixing them up.
May 4, 2026
~9 min read →
When mid-market needs a fractional CMO
Five signals your company is ready for fractional leadership. And three signals you are not. A practical decision guide.
May 4, 2026
~8 min read →
Fractional CMO cost in Brazil and LatAm
A 2026 pricing breakdown by engagement type, sector, and operation size. Real ranges in BRL and USD with what changes the price within each band.
May 4, 2026
~10 min read →
How to evaluate a fractional CMO proposal
12 questions a CEO should ask before signing. Separates real operators from polished consultants in 60 minutes of conversation.
May 9, 2026
~9 min read →
The 90-day playbook
What should actually happen in the first 90 days, week by week. Diagnostic, install, traction. With the day-90 review checklist.
May 9, 2026
~9 min read →
B2B marketing in Brazil 2026
Six observations from inside the operation. What's working, what's broken, and what's about to change for mid-market operators.
May 9, 2026
~9 min read →
CAC, LTV, ROAS for Brazilian B2B
What benchmarks actually apply. The CFO-credible operating manual with band ranges by stage, ACV, and funnel maturity.
May 9, 2026
~9 min read →
Smarketing in 90 days
How to install genuine marketing-sales alignment. Shared definitions, rituals, KPIs, and accountability — week by week.
May 9, 2026
~8 min read →
CMO vs Fractional CMO vs Director
Three roles, three cost bands, three operating models. The decision tree for B2B mid-market with the hidden 4th option.
May 9, 2026
~8 min read →
Fractional CMO for B2B SaaS in Brazil and LatAm
What changes when the product is software. ARR economics, board dynamics, PLG/SLG orchestration, and the SaaS-aware 90-day playbook.
May 9, 2026
~8 min read →
Hiring a Fractional CMO for a Family-Owned Business
Family business governance changes how a fractional CMO has to operate. Founder authority, succession tension, multi-generational decisions.
May 9, 2026
~8 min read →
The Fractional CMO Engagement Letter
What to include, what to exclude, and why. Model language for the 4-page contract that governs a 12-month engagement without burying operating logic.
May 9, 2026
~8 min read →
Who's writing.
Marcelo Russo. 24 years in marketing. Fractional CMO and founder of MDDM.
These pieces are not theory pulled from textbooks. They are written from inside the rooms where Brazilian mid-market CEOs decide whether to fire the agency, hire a CMO, or rebuild marketing from scratch. They cover what works, what doesn't, and what the consultancy industry would prefer you didn't read.
Book 30
minutes.
Reading is helpful. Acting is better. If you are considering a fractional CMO for your operation, the most useful next step is a 30-minute conversation, not another article.