SERVICE · (MDDM)
FRACTIONAL
FRACTIONAL
CMO.
DEDICATED CMO. SEAT AT THE TABLE. REVENUE TARGETS.
The full engagement: Marcelo Russo as your CMO, without the payroll. Accountable for revenue targets, leading the team, sitting at the decision table.
DURATION
MONTHLY · 12M MIN.
INVESTMENT
R$25K-45K/MONTH
MODEL
Fractional
NEXT STEP
Diagnosis
WHAT WE DELIVER6 ITEMS
CONCRETE DELIVERABLES.
NO LOOSE DECKS.
DELIVERABLE .01
Executive leadership
A seat at the CEO's table. P&L-level decisions.
DELIVERABLE .02
Revenue targets
Co-accountable for the annual revenue target.
DELIVERABLE .03
Team management
Hire, develop, let go. Real people management, not advisory.
DELIVERABLE .04
Agency governance
Briefing, SLA, fees, performance reviews for external partners.
DELIVERABLE .05
Daily war room
Intensive presence. Rituals operated, not just designed.
DELIVERABLE .06
Planned transition
In 12 to 24 months, preparing the full-time CMO successor.
FREQUENTLY ASKED QUESTIONS
DIRECT ANSWERS
RECURRING
QUESTIONS.
What is the Fractional CMO Full engagement?
Marcelo Russo working as your fractional CMO, integrated into your company's leadership team with direct ownership of the marketing team, budget, and revenue results. 15 to 25 hours per week, formal C-level presence, direct accountability for CAC, LTV, ROAS, qualified pipeline, and sales cycle.
How many hours per week?
15 to 25 hours on average. Allocated across C-level meetings (CEO, CFO, Sales), direct internal team management (1:1s, weekly plan, performance), agency governance, data analysis, budget allocation decisions, and participation in hiring interviews.
How much does it cost?
Starts at R$25,000 per month (roughly US$5,000). Typical range goes from R$25,000 to R$45,000 per month depending on actual scope and the size of the operation. Minimum 12-month commitment.
Does Marcelo serve other companies as a fractional CMO at the same time?
Yes. That's the fractional model. Typically 2 to 3 simultaneous clients in the Full format, with no direct sectoral conflict between them. Each client gets full focus during allocated hours.
How long does a typical engagement last?
12 to 36 months. The stated goal is to build internal maturity until the company has clarity to hire a full-time CMO, or realizes the fractional model is the better long-term fit.
Does the Fractional CMO Full replace a full-time CMO?
It replaces a full-time CMO in scope, cost, and accountability. It does not replace in hours (not full-time). For most Brazilian B2B companies in the R$30M to R$100M range, the Full engagement delivers 80 to 90 percent of the value of a full-time CMO at 30 to 40 percent of the loaded cost.
How does the transition work when the company hires a permanent CMO?
Marcelo helps design the role, joins the final interviews, and supports the new CMO's onboarding. Typically a 60 to 90 day overlap, transferring context, relationships, and roadmap. No ego. The transition is part of the work.
Does Marcelo hire and fire on the client's behalf?
Marcelo recommends hires and terminations with technical justification. The final decision and the formal execution always belong to the client's CEO and HR (legal and cultural reasons). When the client asks Marcelo to run interviews, deliver performance feedback, or communicate dismissals, he does it.
Which KPIs sit under direct responsibility?
CAC by channel, LTV by segment, portfolio ROAS, monthly qualified pipeline, sales cycle, MQL-to-SQL conversion, share of voice on relevant commercial queries, and marketing contribution margin. Not responsible for sales quotas (that's Sales) or product.
Which company stage is this for?
Brazilian B2B companies between R$30M and R$100M in annual revenue, in three typical scenarios: (1) growing fast and needing senior leadership to structure marketing; (2) tried to hire a full-time CMO but couldn't close the role; (3) lost their CMO and need an interim leader for 6 to 12 months.