CMO Marcelo Russo
on Marketing.
One sharp essay every other Tuesday on B2B mid-market marketing, fractional CMO economics, and the operating reality of LatAm.
No recycled US frameworks. No theory for theory's sake. Each edition is anchored to a specific operating problem from a real fractional CMO engagement. If it doesn't help an operator make a decision Monday morning, it doesn't run.
Currently read by 31,500+ B2B operators across Brazil and LatAm. Free. Unsubscribe at any time.
Latest editions
EDITION 01 · MAY 5
What Is a Fractional CMO? A 2026 Guide for B2B Mid-Market CEOs
EDITION 02 · MAY 19
Fractional CMO vs Marketing Agency: Why You Probably Need Both
EDITION 03 · JUNE 2
When Mid-Market Actually Needs a Fractional CMO
EDITION 04 · JUNE 16
Fractional CMO Cost in Brazil and LatAm: A 2026 Pricing Manual
31.5K
B2B operators reading
10
Editions per year
~10 min
Average read time
FAQ
What is the newsletter about?
B2B mid-market marketing, fractional CMO economics, and the operating reality of marketing leadership in Brazil and Latin America. One sharp essay per edition, no recycled US frameworks, no fluff.
How often does it publish?
Bi-weekly. Alternating Tuesdays, 10am BRT.
Where can I subscribe?
Two options. (1) LinkedIn Newsletter at the publication "CMO Marcelo Russo on Marketing". (2) Substack at marcelorusso.substack.com. Same content, different platforms.
Is there a Portuguese version?
Yes — the Portuguese newsletter "O Ponto Principal" has been published weekly since 2024 with 31,500+ subscribers. The English newsletter started in May 2026 and runs in parallel, alternating Tuesdays.
How do you decide what to write about?
Each edition is anchored to a specific operating problem from a real fractional CMO engagement. No theory, no frameworks for the sake of it. If it doesn't help an operator make a decision Monday morning, it doesn't run.
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