Six fractional CMO and strategic marketing services, calibrated for Brazilian B2B mid-market companies between R$30M and R$100M (US$6M–US$20M) in annual revenue.
Each engagement is sized to a real revenue problem — not a retainer template. Pick the one that matches where you are, or start with the diagnostic and decide afterward.
30 to 60 days. Initial marketing and go-to-market diagnostic, mapping revenue bottlenecks across acquisition, channels, internal team, and current agency. Output: a written executive report with a prioritized intervention roadmap.
Starting at R$18,000 · pt-BR: Raio-X Estratégico
Strategic integration and alignment between marketing and sales. SLA, shared funnel, lead lifecycle, and dual-ownership of pipeline KPIs. For companies where marketing and sales operate as separate kingdoms.
pt-BR: War Room Smarketing
Structures or restructures the internal marketing team — roles, governance, vendor management, performance frameworks. For companies bringing marketing in-house, or fixing what they have.
R$40K-R$80K fixed project · Read the full page →
On-demand CMO in a reduced scope — typically 8 to 12 hours per week. Strategic direction, governance ritual, and KPI ownership, without full integration into day-to-day operations.
R$12,000 to R$18,000 / month · pt-BR: CMO Sob Demanda Light
Fractional CMO fully integrated into the leadership team — 15 to 25 hours per week, direct ownership of marketing operations and revenue KPIs. The flagship engagement.
R$25,000 to R$45,000 / month · Read the full page → Newsletter
Long-term transformation program. Combines diagnosis, integration, team redesign, and full fractional CMO leadership over a multi-quarter horizon. For CEOs who want marketing rebuilt as a permanent revenue function.
R$30,000 to R$80,000 / month · pt-BR: Jornada Marketing de Elite
6-to-18-month Pre-Diligence Program. Structures marketing as a documented M&A asset — CAC payback by segment, NRR, attributed pipeline, growth narrative ready for commercial due diligence. For founders planning a partial or full exit within 6-36 months. Thesis: "no CAC, no deal".
On diagnosis · Read the full page →
All eight services share the same operating method — the Elite Strategic Marketing Method: 4 pillars, 5 phases, 33 proprietary frameworks. The difference between services is depth and time horizon, not philosophy.
The 30-to-60-day diagnostic is the lowest-commitment way to get an outside read on your current marketing — and a written intervention roadmap you can act on with or without us.
“Marketing should not be comfortable. It should be profitable.”
Marcelo Russo · Founder, MDDM